I was all excited to make this video about “How Real Estate Agents Get Paid” for my blog. My buyers rarely know so I always try to have a conversation about it- but it’s one thing to talk about it one on one and another to put a video out there. That’s because of Antitrust Law. Since real estate agents all negotiate their own commissions with sellers we aren’t allowed to talk about what we charge with other agents. (The National Association of Realtors has an entire page of resources dedicated to helping us not violate antitrust here, it’s cray.)
Making a video on Youtube about what I charge could be seen by other agents, and could be interpreted as collusion. So the the lawyerly types at Windermere were like, “Go ahead, make a video, but don’t use any numbers or percentages” which is harder than it sounds. Here’s me trying:
How did I do? It’s kind of hard to explain it without breaking the law!
